One free · the rest for members

The playbooks

What got me from four months at $0 to paying customers. Start with the free one; members get them all.

01Your payment setup, without a companyFrom your first sale to money in your own account, as a private individual, in any country. The provider, the bank documents, and how to set up your tax.Members7 min read 02What to charge before anyone has paidThe model, the number and the offer: six layers, each with a pass condition, run on a real app. Then your worksheet.Free5 min read 03Give something away, every weekWhy a launch day doesn't last, and the weekly rhythm that does: one free thing about your buyer's problem, one post with a real number, one short video, one founding offer.Members5 min read